about this work

how

… does the leader in grilling extend its highly successful retail cookbook program?

… thinking outside the book and delivering content in new ways that let grill lovers tap into inspiration no matter where they are. Also, by utilizing Apple’s diverse tools to create a unique user experience that reflects the technologically specialized capabilities of both the iPhone and iPad.

and so

... we developed Weber’s On the Grill™ for iPhone and iPad, two distinct applications featuring 250 triple-tested recipes, each with a color photo, plus grilling guides, videos, tips, techniques, and a handy grill timer. The user can browse recipes by category, tag favorites, and create a master grocery list to take to the store. When the first of the two apps (iPhone) was released, the application became one of the top apps in the lifestyle category in the iTunes store, and was selected by Apple to be featured in national print advertising, on the home page of the app store, and in iTunes email blasts. And within weeks of release, Weber’s On the Grill™ for iPad sailed up the bestseller and cumulative top-grossing lists.