IHS has grown dramatically under Scott’s tenure, acquiring Jane’s Defense Group, Cambridge Energy Research Associates, and Global Insight, among others. With a market capitalization in excess of $3 billion, IHS knows information.

Technology is rapidly changing the way information is collected, stored, and disseminated. Scott talks about what he sees ahead.

IHS has acquired some of the world’s leading information brands in the last five years. Scott talks about the challenges of creating a brand that leverages the market position of multiple, highly respected entities into one global thought leader.

Stemming from IHS’ core competencies, the recent launch of USA TODAY/IHS Global Insight leading economic indicators has helped gain both brand recognition and exposure for IHS.

Scott talks about how IHS uses proactive PR, based on the relevance of its information to real world events to promote the brand.

IHS has managed to increase shareholder value in an environment of dramatically increased access to information by ensuring that its information is in the right context to make it relevant. 

Scott discusses the strategy that IHS uses to match the “currency” of its data with the media in which it is delivered.

Scott talks about how IHS brings better insight by better understanding the ways in which business decision makers use information and by delivering it on the most relevant platforms.

IHS increasingly incorporates Twitter and user communities into its marketing events and marketing efforts.

Scott talks about the need to ensure that information has value added to consumers in order to maintain its relevance.